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This web page swiss-carhire.com states the following, "Your Favourite Swiss Car Rental Company." We saw that the webpage also stated " Call Us Now 0845 312 5966." It also said " The Best Switzerland Car Hire Website! Is ideal for skiers who want to enjoy the Alps. We have a range of hardy four by four vehicles which are ideal such as the Toyota Rav 4. These cars and many more can come with winter gear which includes snow tires, chains, and ski racks. If you are travelling in winter our heating systems will keep you warm and our cars are fitted with good AC for the summer too. If you are flying into this airport." The header had car hire sweden as the highest ranking optimized keyword. It is followed by swiss car hire which isn't as ranked as highly as car hire sweden.